Ubisoft Says That While Their NFT Program Has Been Poorly Received, Gamers Will Eventually Get It

Ubisoft thinks users will eventually come around to their NFT program
Image Via Ubisoft

Plenty of people spent big bucks on NFT’s in 2021. However, that does not mean that the non-fungible tokens come without controversy. Detractors often point to the energy cost and the carbon footprint involved in developing the tokens. There have also been several scams related to NFTs.

Still, Ubisoft decided to move forward and release their own form of currency they call digits. Their announcement video on YouTube received so many dislikes that it was pulled off the page. And reports from earlier this week revealed that only 15 tokens have been sold on the secondary market so far.

The gaming giant, however, is undeterred. Blockchain Technical Director Didier Genevois said that users just need some time to get used to the new technology.

“We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns,” said Genevois. “We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way.”

The technical director continued, “This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players. We know it is a major change that will take time, but we will stay true to our…principles.”

Ubisoft is stuck between a rock and a hard place. The company seemingly didn’t do enough research before promoting the idea. A lot of money has undoubtedly been spent on the development of their Quartz program. And it looks like the company has determined that it is too late to turn back now.

Todd Neikirk

Written by Todd Neikirk

Todd Neikirk is a New Jersey-based politics and technology writer. His work has been featured in,, and He enjoys sports, politics, comic books, and spending time at the shore with his family.

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