EA Sports has racked up more than 9.1 million players with 7.6 million Ultimate Team squads who have played 460 million matches via its 2022 FIFA franchise. Now, the company is contemplating whether to continue with the FIFA name.
In a blog post, EA Sports Group general manager Cam Weber says the company has built a global franchise that includes the “collective strength of “over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world.”
Weber says EA will continue to invest in those partnerships in order to provide an authentic experience for anyone looking to play in “iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others.”
It’s at this point that Weber revealed potential plans for a rebranding of the EA franchise.
As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.
The FIFA name has become synonymous with the EA Sports franchise. With that being said, it’s easy to argue that EA provides an amazing advertising platform for the organization to reach millions of gamers all over the world.
We highly suspect the FIFA name will remain and that EA will use this blog post as a tool to kick off better licensing terms with the organization.
