Microsoft and Sony have made high-profile acquisitions lately, but Nintendo, the other major player in the gaming industry, isn’t eager to do so.
Over the last two years, people worldwide have been spending a lot more time at home thanks to COVID lockdowns. And an awful lot of those people have decided to spend their time playing video games.
As a result, the major gaming companies are flush with cash. Microsoft was the first to strike, buying up Activision/Blizzard. After that shocking move, Sony responded by purchasing Bungie, the developer behind games like Destiny, Halo, and Marathon.
During a recent earnings report meeting, Nintendo CEO Shuntaro Furukawa noted that his company isn’t looking into a similar move. He told investors, “our brand was built upon products crafted with dedication by our employees, and having a large number of people who don’t possess any Nintendo DNA in our group would not be a plus to the company.”
More than any of its competitors, Nintendo has a particular brand identity. It is crucial to the pioneering company that their games look and feel a certain way. That doesn’t mean, though, that Nintendo isn’t experiencing the same success as other gaming companies.
Nintendo is seeing massive sales of its Switch consoles. The Japanese company recently announced that they had sold over 103 million Switch units. This surpasses the total sales of the Wii, which debuted in 2006. Despite troubles in fining components for the system, Nintendo anticipates that sales will remain brisk.
